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Acquire below market value mid- to upper-scale independent and branded hotels, between 100 to 500 rooms.
Target hotels opportunistically positioned due to illiquidity, restructurings, bankruptcies, foreclosures, and/or ineffective management.
Location. Location. Location. Dynamic urban cities in the U.S. Sunbelt with attractive domestic/international tourism, favorable year-round weather, strong business travel and positive employment growth outlook.
‘Revive and Thrive’ turnaround strategy.
Repositioning of hotels through rebranding, renovation, redevelopment, post-acquisition asset management and cost control for investor return and guest loyalty.
Deep in-house expertise in hotels operations to optimize hotel profitability.
Innovative and proactive yield management drives RevPAR growth.
Opportunities to rebrand.